The home is where the heart is, they say. Coke Studio Philippines’ Season 2 proves truism to that, as they take OPM artists to their “homes” to inspire them to make new music. Home here transcends the physical structure or the geographical location. The thrust is to bring the artists to what they consider as “homecoming”.
Coke Studio is rocking other parts of the world, such as Africa and other Asian countries including Pakistan and India. Coca-Cola Philippines believes this means a lot more to the country, “Coke Studio in the Philippines is unique in a way that music is deeply ingrained in the Filipino culture like nowhere else in the world. This is why music is our way of becoming part of the lives of the Filipino youth.”
The music itself has always been part of the brand. “From the moment the iconic Hilltop song was released, Coca-Cola has continuously used music to connect with people. Music is and has always been our way of connecting to the youth, as it is one of their strong passions. It is something we want to continuously bring closer to them. By bringing music to the youth, Coca-Cola also becomes part of their DNA.”
True enough, the first four episodes drew engagement from the young audience. Coca-cola calls the reception “warm”, evident in the comments and organic posts on Twitter and Facebook.
Coke Studio Philippines vows to produce more OPM songs that will surely hit home.