#HomeForHeroes
Many lower-class Filipinos seek opportunities abroad to better the lives of their families at home. Hence the term, Overseas Filipino Workers (OFWs). However, most of these OFWs have to put up with abusive bosses, harsh working conditions, and homesickness – not to mention the emotional pain from family members back home asking for money and so on. So we created the #HomeForHeroes campaign. A campaign that intends to open the eyes of the Filipino people to the struggles of OFWs, as well as communicate to OFWs that even after all they’ve experienced, there is still potential for a better life back at home with Camella.